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Action Against Hunger

BANGUI CRISIS

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Bangui l'oubliée - Action contre la Faim

Faced with the saturation of the fundraising market, since 2015 the NGO Action Against Hunger has been supported by Triangulaire in the development of new methods of acquisition.

Bangui, a forgotten crisis is an innovative campaign that aims to raise awareness and to prompt donations by immersing the public in the thick of the action taken by the NGO on the ground, without falling into the trap of painting a picture of misery.

Taking advantage of street marketing via a virtual reality film, and through digital technology via an interactive 360° experience, Bangui, a forgotten crisis follows the journey of a malnourished child at the therapeutic feeding centre run by Action Against Hunger in the Central African Republic.

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Action contre la Faim - VR 360
Action contre la Faim - Experience digital
Action Against Hunger - Immersive website
Action contre la Faim - Street Marketing
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Action contre la Faim - Brand Strategy
Action contre la Faim - Film
Action contre la Faim - Web design
Action contre la Faim - Brand Identity
Action Against Hunger - Brand Identity
Action contre la Faim - Brand Strategy
Action contre la Faim - Film
Action contre la Faim - Web design
Action contre la Faim - Brand Identity
Action Against Hunger - Brand Identity

1st

virtual reality film shown in France as part of a street-marketing campaign

30%

more donations through street fundraising

1 million

euros raised in 4 weeks through a multichannel campaign


An award winning project

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